GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.” Beginning with the 2012 model year, the Prius will expand to a family of four vehicles, including the third-generation Prius Liftback, the Prius v, the Prius Plug-in Hybrid, and the Prius c. GreenCarReports editors choose... More

Decade-Long Debate Laid to Rest with Recognition of the Term ‘Prii’ 2011 NAIAS - Toyota Prius Family Toyota Motor Sales (TMS), USA, Inc. announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. The Prius Goes Plural voting campaign was launched on January 10 at the North American International... More

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut at the Frankfurt Motor Show.   Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and... More

With the introduction of the third generation Toyota Prius, hybrid-electric vehicles have now been on the road for more than 10 years. They’ve received much attention for offering substantial fuel savings and fewer emissions then their traditional counterparts. But questions remain. What is a hybrid? How do hybrids work? Any vehicle... More

50 MPG with Additional Horsepower, New and Innovative Technology, Improved Aerodynamics, More Head and Legroom The all-new 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel... More