The Toyota Corolla, which received refreshed styling and numerous enhancements for 2011, enters the 2012 model year with upgrades to the feature content for the base L model and a new standard audio system for the LE and S grade models. A standard bearer for value, quality and dependability for more than 40 years, the Toyota Corolla... More

GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.” Beginning with the 2012 model year, the Prius will expand to a family of four vehicles, including the third-generation Prius Liftback, the Prius v, the Prius Plug-in Hybrid, and the Prius c. GreenCarReports editors choose... More

The Toyota 4Runner, the fifth generation of this rugged, full-capability SUV, enters the 2012 model year with major audio and connectivity upgrades and available new automatic running boards. A keystone in the Toyota SUV lineup for 27 years, the 4Runner was named “Most Dependable Midsize Crossover/SUV” by J.D. Power & Associates... More

Nearly one million Prius Hybrids have been sold in the U.S. over the past decade, and with the third generation model sitting in every other politician and Hollywood starlet’s garage, its appeal is at an all-time high. In Toyota’s estimation it’s a great time for the Prius brand to expand and kicking things off is a new crossover... More

2011 Toyota Matrix Making its debut at the Chicago Auto Show with new changes for MY 2011, the sporty five-door Toyota Matrix deftly combines a fun-to-drive spirit with the utility of a small SUV and excellent fuel economy. In 2011, the Matrix will feature new standard wheels, interior design features, the Toyota Care complimentary... More

Decade-Long Debate Laid to Rest with Recognition of the Term ‘Prii’ 2011 NAIAS - Toyota Prius Family Toyota Motor Sales (TMS), USA, Inc. announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. The Prius Goes Plural voting campaign was launched on January 10 at the North American International... More

Do you have to sacrifice safety for the fuel economy of a small car? Not so much, these days. Take the Toyota Yaris, an entry- level model sold in hatchback or sedan body style beginning at $12,855. Even at such a low price, Yaris has been outfitted with the Toyota Star Safety System that includes vehicle stability control, traction... More

In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched the Scion Holiday Mail Drop. This program offers active duty U.S. military personnel the opportunity to receive a Scion cinch sack filled with complimentary clothing and accessories. There is no way to truly give back the amount that the servicemen... More

Program Incorporates Comprehensive Online and Classroom Approach to Help Young Drivers Stay Safe Behind the Wheel Toyota and Discovery Education today announced the launch of Toyota Teen Driver, a new program that promotes responsible driving for teens – both at home and in the classroom. A key component of Toyota Teen Driver... More