Do you have to sacrifice safety for the fuel economy of a small car? Not so much, these days. Take the Toyota Yaris, an entry- level model sold in hatchback or sedan body style beginning at $12,855. Even at such a low price, Yaris has been outfitted with the Toyota Star Safety System that includes vehicle stability control, traction... More

In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched the Scion Holiday Mail Drop. This program offers active duty U.S. military personnel the opportunity to receive a Scion cinch sack filled with complimentary clothing and accessories. There is no way to truly give back the amount that the servicemen... More

Program Incorporates Comprehensive Online and Classroom Approach to Help Young Drivers Stay Safe Behind the Wheel Toyota and Discovery Education today announced the launch of Toyota Teen Driver, a new program that promotes responsible driving for teens – both at home and in the classroom. A key component of Toyota Teen Driver... More

Honda unveiled the all-new Fit EV Concept electric vehicle and the platform for a midsize plug-in hybrid vehicle. Both vehicles are integral to the Honda Electric Mobility Network, the company’s comprehensive approach to reducing CO2 emissions through innovative products, energy-management and energy-production technologies. The... More

The Insurance Institute for Highway Safety has just announced that a total of three new Toyota vehicles have been given Top Safety Pick awards. Both the 2011 Toyota Avalon and 2011 Toyota Sienna were awarded the institute’s highest ratings in front, side, rollover and rear crash tests. The 2010 Lexus RX also nabbed a Top Safety... More

The Insurance Institute for Highway Safety (IIHS) has announced that the all-new Toyota Sienna van and redesigned 2011 Avalon full-size sedan have each earned “Top Safety Pick” awards. The “Top Safety Pick” is the highest safety designation awarded by the IIHS.  To qualify for the award, a vehicle must earn the highest rating... More

Toyota will display an innovative Auto Access Seat, designed for use in the all-new 2011 Toyota Sienna minivan, for the first time at the 2010 North American International Auto Show in Detroit.  Toyota is the first automaker in North America to offer a factory-installed, rotating, power ascending/descending lift-up seat.  Designed... More

Since 1997 the Toyota Sienna has been well known as a transportation solution for moving people and cargo comfortably and efficiently.  The all-new third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads. The 2011 Sienna has been completely... More

The 2010 Toyota Camry and Camry Hybrid, which went on sale in March 2009, debuted revised exterior styling, a new four-cylinder powertrain and new safety, audio and convenience features. All Camry gas models are now equipped with Vehicle Stability Control (VCS) with traction control (TRAC) as standard. The best-selling passenger... More